OBJECTIVE
Validate demand for a new business venture
TIMELINE
One year
MY CONTRIBUTION
Startup consultant, co-founder, designer, developer, sales, project ops
IDEA VALIDATION
Testing hypotheses and validating customer demand for a research participant recruitment service
CUSTOMER RESEARCH
Interviews with healthcare, product, and market research professionals to gauge their current research needs
"MOM RESEARCH LAB" PROOF OF CONCEPT
RESEARCH CLIENTS
RECRUITMENT OPERATIONS FLOW
RESULTS
• Business demand validated
• Concept to cash in three months
• Total research recruitment projects: 10
• Total participants screened and placed: 60
• $3K in project revenue
• $53K in project bids offered
RECOMMENDED NEXT STEPS
• Expand recruitment beyond 'moms' segment
• Re-brand accordingly
• Hire sales rep, marketer, and web developer
• Pursue more online survey projects
Brand concept for "Rapid Research Recruitment"