THE CONCEPT
Green House is a conceptual sustainable housing conference hosted at the Jacob K. Javits center in
New York City.
DIFFERENTIATION
Green House is a conceptual sustainable housing conference hosted at the Jacob K. Javits center in
New York City.
DIFFERENTIATION
Sustainability conferences range from focusing on global climate change response to clean power solutions to green building and housing innovations. But similar conferences cover sustainable construction more broadly rather than a specific focus on housing and green living specifically for residents. Furthermore, many of those conferences are centered around academics and theory as opposed to having a commercial component.
OFFERING
The Green House conference features an exhibition of:
• Tiny homes, 3D printed homes, pods, mobile homes, and other innovative, sustainable housing structures
• Circular economy solutions for homes and residential communities
• Energy saving products and services for the home
• Tiny homes, 3D printed homes, pods, mobile homes, and other innovative, sustainable housing structures
• Circular economy solutions for homes and residential communities
• Energy saving products and services for the home
The conference also features:
• Expert panels and lectures for all attendees
• Developer / Investor <> Business Owner networking sessions and happy hours
• Expert panels and lectures for all attendees
• Developer / Investor <> Business Owner networking sessions and happy hours
AUDIENCE
The conference is intended for three different persona segments:
• Home owners / buyers / renters
• "Green home" business vendors, manufacturers, and thought leaders
• Property developers and investment partners; realtors
• Home owners / buyers / renters
• "Green home" business vendors, manufacturers, and thought leaders
• Property developers and investment partners; realtors
CREATIVE DIRECTION
The brand exists to make switching to a more sustainable home life easier.
It achieves this through:
• Green home self-assessments
• Personal recommendations
• Showcasing affordable options
It achieves this through:
• Green home self-assessments
• Personal recommendations
• Showcasing affordable options
The visual brand identity seeks to evoke feelings of ease, approachability, and excitement, as well as a notion of natural symbiosis that can exist between the natural world and our built environment.
This is achieved primarily through the use of bright colors, a friendly and accessible typeface, as well as a 'blending' of architectural and nature graphics. Both categories of graphics are crafted using angular shapes, and may be filled, outlined, or masked for emphasis or added interest. The consistency of the angular shape across categories, mixed with the interchangeability of these stylistic effects hints at a symbiosis, a funky kind of harmony between housing and nature.
This is achieved primarily through the use of bright colors, a friendly and accessible typeface, as well as a 'blending' of architectural and nature graphics. Both categories of graphics are crafted using angular shapes, and may be filled, outlined, or masked for emphasis or added interest. The consistency of the angular shape across categories, mixed with the interchangeability of these stylistic effects hints at a symbiosis, a funky kind of harmony between housing and nature.